Why You Need a Logo

1. To look "bigger" and "established." Home-printed business cards or cards printed with Microsoft clipart scream "small-time vendor" to your potential clients — and that is how they will want to compensate you.

2. To increase your chance of earning venture capital or of selling a business. If you present a well-rounded business package that includes marketing materials and graphics, your business will look more complete.

3. To attract more clients. Some clients look for a well-defined company, and "look and feel" may be one of their criteria for making a purchasing decision.

4. To brand yourself. If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity. Be sure to avoid the Top 10 Branding Mistakes.

5. To convey that you are reputable. A logo and professionally-printed materials show that you are committed to both your business and to your clients.